Spend
How much of the budget went out this period.
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Facebook ads reporting for agencies, drafted every week
Updated
RoboMarketer is a Facebook ads reporting tool for marketing agencies. Every week, its Marketing Analyst reads each client's Meta ads data and drafts a report with spend, leads and cost per lead. The report waits in Tasks until you approve it. On the Agency plan, reports carry your own brand.
A Facebook ads reporting tool pulls Meta ads data for each client and turns it into a report they can read. RoboMarketer drafts that report every week for every client and leaves the final review and send to you.
Can I see one client, all clients and the weekly report?
Each client gets a report from its own data. On the Agency plan every client is a sub-account, so three clients or thirty, the setup is the same.
How does RoboMarketer build the report?
Five steps. After the one-time setup, your only job is the review.
Connect Meta
Link the client's Facebook and Instagram ad account, including Instagram accounts used only in ads.
Turn on the schedule
Pick the pre-built weekly reporting schedule, every Monday at 08:00.
The analyst drafts it
The Marketing Analyst reads the ad and social data and writes the report.
You review in Tasks
Approve it, redo with feedback, or deny it.
Send it
Once approved, it's ready to go to the client.
The AI runs on your own model key from OpenAI or another provider, and that provider bills you for usage.
What goes in a Facebook ads report?
A good report answers three questions: what did we spend, what did we get, and what are we doing next. RoboMarketer's drafts cover spend, leads and cost per lead. You add or edit the notes.
Leads, client by client
How many people raised a hand: form fills, messages, calls.
Week-over-week change
Whether things are getting better or worse.
Cost per lead
What each lead cost, the number most clients care about.
Notes
What you changed and why, in plain words.
Next steps
What you'll do next week.
Cost per lead (CPL) is total ad spend divided by the number of leads in the same period. If a client spent $500 and got 20 leads, CPL is $25.
A free Facebook ads report template, with an example
Copy it whether or not you use RoboMarketer. Summary first, numbers second, plan last.
The template
- Summary
- One or two sentences. "Leads were up this week and cost per lead came down."
- Spend
- Total Meta ad spend this week, and last week for comparison.
- Leads
- Total leads this week, and last week.
- Cost per lead
- Spend divided by leads, both weeks.
- What changed
- Two or three bullets: new ads, budget moves, paused ad sets.
- Next steps
- What you'll test or change next week.
The example, as the client reads it
From Your agency
Subject Your Facebook ads this week
Spend
$700
Last week $650
Leads
35
Last week 26
Cost per lead
$20
Down from $25
Summary
Leads went up and each lead cost less than last week.
What changed
- Paused the ad set with the highest cost per lead.
- Moved that budget to the best ad set (approved Monday).
- Launched two new images from the spring offer.
Next steps
Test a shorter headline on the top ad and check lead quality with the client's front desk.
The numbers are made up for illustration and are not from a real client.
Put the summary first because it's the only part some clients read. Use the same layout every week. Write the notes as if the client has never opened Ads Manager, because most of them haven't.
How is an agency reporting tool different from Meta Ads Reporting?
Ads Manager is free and has more metrics than any client will read. An agency tool turns that data into something a client understands, every week, for every client.
| RoboMarketer | Ads Manager reporting | |
|---|---|---|
| Cost | Business $97/month, Agency $297/month | Free |
| Depth of Meta metrics | No, focuses on spend, leads and CPL | Yes |
| Written client report each week | Yes | No |
| Approval before the client sees it | Yes | No |
| Your agency's branding | Yes, Agency plan | No |
| Google Ads data | No | No |
One client and you enjoy building reports by hand? Ads Manager is fine. RoboMarketer also drafts the ads themselves, and on the Agency plan clients see reports under your white-label brand. Comparing tools? See Madgicx alternatives.
Pricing
Business
$97 /month
One business or freelancer. Unlimited users, unlimited pre-built schedules, including the weekly report.
Agency Most popular
$297 /month
Unlimited sub-accounts, white-label reports on your own domain, pay-per-outcome billing.
Questions
What should a Facebook ads report include?
At minimum: spend, leads and cost per lead for each client, plus what changed and what's next. RoboMarketer's drafts cover spend, leads and cost per lead.
How often are reports made?
Weekly. They're drafted on a pre-built schedule.
Does it work with Instagram ads?
Yes. Meta ads data includes Instagram, including Instagram accounts used only in ads.
Can I white-label the reports?
Yes, on the Agency plan. Your brand is on every screen clients see, and clients sign in on your domain.
Is the report sent automatically?
No. It's drafted and waits in Tasks for your approval before it goes out.
Does it report on Google Ads?
No. Reporting covers Meta ads and connected social data.
Get your first weekly Facebook ads report.
See pricing
You approve it before it goes out.