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White-label social media automation for agencies
Updated
RoboMarketer is white-label social media automation that agencies run themselves. An AI Social Media Manager drafts each client's Facebook and Instagram posts on a schedule, and nothing posts until you approve it. As white label social media management software, it shows clients your domain, logo and name. It comes with the Agency plan, at $297 a month.
White-label social media management software is a social media tool an agency rebrands as its own. Clients sign in and see your name, logo and domain, never the vendor's.
How does white-label social media management work?
Say you run Instagram and Facebook for a local dental practice. AI employees draft the work. Nothing posts until you approve it.
Your client signs in on your domain
The sign-in page carries your logo and your name, so the tool looks like part of your service.
The Social Media Manager drafts the posts
Sky plans the week and drafts each post and caption in the practice's voice. The Graphic Designer makes the image in its colors, and the Compliance Officer checks the drafts against platform and industry rules.
You approve, redo or deny
Approve a post, deny one that doesn't fit, or send one back with a note like "mention the spring offer and keep it shorter". A new version comes back for you to check.
The client sees the results
Their home screen shows ad results and the team working on their account. The Marketing Analyst drafts the weekly report, and you send it under your brand.
White-label software or a white-label service?
The phrase covers two different things. If you were looking for a company to post for you, RoboMarketer isn't it. It is the software your own team uses.
| White-label software | White-label service | |
|---|---|---|
| Who makes the posts | Your team, with AI drafts | A partner's staff |
| Who approves | You | The partner, then you |
| Client login on your domain | Yes | No |
| Where RoboMarketer fits | Yes | No |
Which social media channels can you connect?
Facebook and Instagram are the main channels today. TikTok and YouTube connect too.
- Facebook pages and Instagram accounts, including Instagram accounts used only in ads
- TikTok and YouTube accounts
- Your own AI model key, such as OpenAI. Your provider bills you for usage.
LinkedIn, X and Pinterest aren't supported. Google, Microsoft Clarity, Gmail and Instantly connect for other parts of the work.
How do you set up a new client?
Each client gets a sub-account with its own channels, calendar, drafts and reports. Agency includes unlimited sub-accounts and users.
Add the client
Create a sub-account, connect their Facebook page and Instagram account, and add your own AI key. The client's brand and goals go into one shared brain.
Turn on a schedule
Switch on a pre-built posting schedule so posts draft each week. Anything that posts, sends or spends still waits for you.
Approve in Tasks
Read each draft, then approve it, ask for a redo, or deny it.
You can bill each client a retainer or per outcome through your own Stripe, on your domain. See all ten roles on the AI employees page.
What should you look for in social media automation software?
Ask these of any vendor, us included.
- Do clients sign in on your domain, or on the vendor's with your logo on top?
- Does anything post before you approve it?With RoboMarketer, nothing does.
- Who writes the first draft?Your team, a template library, or AI that knows the client's brand.
- Are the channels you sell on supported today?
- Does the price climb with every client you add?On Agency, sub-accounts are unlimited.
- Who pays for AI?RoboMarketer uses your own AI key, so you see the provider's bill directly.
How much does white-label social media management cost?
White-label comes with Agency, at $297 a month or $1,782 a year. Both plans include unlimited users.
Business
$97 /month
One business or freelancer. Unlimited users, unlimited pre-built schedules, AI creative generator. No white-label.
Agency Most popular
$297 /month
Unlimited sub-accounts, white-label on your own domain, pay-per-outcome billing.
Questions
What is white-label social media management?
Running clients' social media from software that carries your brand. In the app, clients see your domain, logo and name, not RoboMarketer's. The included CRM is the one exception: it is branded "RoboMarketer CRM".
Can clients log in?
Yes. They sign in on your domain and see your logo and name.
Which plan includes white-label?
The Agency plan, at $297 a month or $1,782 a year, with unlimited sub-accounts.
Does it post without approval?
No. Posts wait in Tasks until you approve them. You can also send a draft back with feedback or deny it.
How do I automate Facebook page posts for my agency's clients?
Connect each client's Facebook page once. The AI Social Media Manager drafts posts and captions per channel on a schedule. Each post waits in Tasks and publishes to the connected Facebook page only after you approve it.
Which channels are supported?
Facebook and Instagram are the main channels today. TikTok and YouTube accounts can also be connected.
Is this a done-for-you service?
No. It is software your team uses. AI drafts the posts and your team approves them.
Who pays for the AI?
You connect your own AI model key, such as OpenAI, and the provider bills you for what you use.